A popular choice is incorporating a set of headphones somewhere in the logo as a symbol for listening, which is useful if you’re planning to use the logo to market your podcast on other social media platforms. Podcasts permit you to have some fun with logo design, especially when selecting an appropriate symbol or icon. For a contemporary and comedic take on current events both in politics and pop culture, a more updated font is a logical choice and will subtly inform listeners what content they can expect. Office Ladies podcast uses a serif font with a classic typewriter aesthetic, perfectly reflecting the workplace environment of the television show “The Office,” which they dissect on the podcast.Ī modern sans-serif font makes more sense for other podcasts, like The Daily Show with Trevor Noah: Ears Edition. Your font selection entirely depends upon the topic of your podcast. To make choosing your color scheme easier, look at a color wheel and incorporate complementary or analogous colors to ensure they gel. Red is ideal for a true crime podcast because we associate it with blood and the horror genre. The top-rated true crime podcasts also use black, but some, like Serial, incorporate other colors like red for a more intriguing image. For travel podcasts, you can consider purple, which is an inspiring color that speaks to luxury, or green if you focus on getaways in nature or discuss the environment on your show.īusiness podcasts frequently use black as a simple, professional approach to logo design. The best choice for your podcast depends on what topic you focus on. There is no limit to what color combinations you might use when it comes to color selection for a podcast logo. Eye-Catching Colors for Podcasting Business Logos A circle still works well but will require you to put some kind of background behind the logo before it can be displayed on the listening platform. You can stray from this logo format if you want to, like the Joe Rogan Experience podcast, which has selected a circle for its logo shape instead. This means that if you select a square as your logo shape, it’s already optimized for display on the platform where your podcast will be distributed. The standard size for podcast artwork is 3000 x 3000 pixels or a 1:1 aspect ratio, which is a perfect square. The shape of your podcasting business logo has already been determined for you. Cleverly selecting design elements that speak to your target demographic can achieve this. Your logo needs to make potential listeners pause their scrolling long enough to consider what your podcast is about and give it a listen. The logo will be the first thing people see when they’re scrolling through podcast options on Spotify or Apple Podcasts. Your podcasting business is an entertainment venture that should excite audiences and be represented by an intriguing visual that encourages people to listen. Designing a Logo for Your Podcasting Business So how can you make your podcast stand out and gain traction? A professional logo that sets the tone for your business is a good place to start. Podcasts are a growing media and cover just about every topic under the sun. Podcasts are here to stay and have become a fantastic entertainment source that you can enjoy while multi-tasking or giving your eyes a break from the computer screen.
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